UX/UI Design of a Digital Kiosk for an Independent BPA Hertz Franchise | Najumi

As part of a project led by Innovatium, Najumi contributed as a design partner to create the user interface of a digital kiosk deployed for Independent BPA Hertz Franchise for an independent franchise.

The goal of this kiosk is to allow customers to contact a remote advisor or browse the Hertz website independently. The experience is designed to be simple, clear and adapted to a public, in-store environment.

Our work focused exclusively on the UX/UI design of the interface, in close collaboration with usage constraints, brand guidelines and technical integration requirements.

This project involved several specific challenges:

• An interface designed for in-agency use, on a standing kiosk
• A self-service context requiring immediate understanding
• Integration within the Hertz brand environment, with strong existing guidelines
• Collaboration with a third-party development team
• Managing multiple use cases (call, waiting, unavailability, outside opening hours, etc.)

The main challenge was to design a reliable and reassuring interface, capable of guiding users without friction. It was also essential to respect the standards of a large international brand.

Najumi contributed to the project through the following missions:

• UX design of the kiosk user flows
• Definition of key screens and states (waiting, call in progress, unavailability, fallback)
• Creation of UI interfaces in line with Hertz brand guidelines
• Work on wording and user messages (UX writing)
• Preparation of design files and prototypes to ensure a smooth handoff to the development team